Blog

Why Customer Experience is Your Key to Success

by Kimberly de Silva   What’s the best way to succeed in business? It’s not your products or services, although it goes without saying that they need to be great. It’s your customer experience. And customers agree. According to a McKinsey study, 70% of buying experiences are based on how the customer feels they’re being…
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September 18, 2017 0

How To Get Your Staff On Board With Your New App

by Kimberly de Silva You’re app is live! How exciting! But how do you make sure it’s a success? A key factor in your app marketing is your staff’s buy-in. If the staff knows and understands the value of the app, they will be able to relay this information to the customer. The more excited…
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July 18, 2017 0

What You Need to Know About Google’s Local Pack

by Kimberly de Silva   Have you ever heard of Google’s Local Pack – also referred to as the Map Pack or even the Snack Pack? Rather than heard of it, you have probably come across it a lot when using Google’s search engine. The Local Pack can bring outcomes that are hugely important to…
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June 18, 2017 0

Progressive Web Apps: The Next Mobile Experience?

by Kimberly de Silva What is a PWA? You may not have heard of them yet, but Progressive Web Apps (PWA) are about to change the mobile landscape. While introduced in 2015 by Google, PWAs have gained popularity this year. So before it becomes all the rage, what are Progressive Web Apps exactly? In the…
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December 18, 2016 0

Reputation Management: Why Reviews Are King

by Kimberly de Silva Reputation management. You might be imagining a celebrity who needs to do damage control after sharing something inappropriate during an interview with TMZ. In reality, reputation management is crucial for any business, big or small. Even a company who doesn’t have a dedicated Reputation Manager is – or should be –…
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October 18, 2016 0

Lessons Small Business Owners Can Learn From Historical Leaders

by Kimberly de Silva History has given us great personalities who went on to become famous leaders. The times they lived in might be different from ours, but their message still holds relevance. They exhibited such exemplary leadership skills, their personalities could not remain isolated within their times. These leaders have greatly impacted many of…
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September 18, 2016 0